World Usability Day

Digitales Bezahlen & Service-Design

»Einfach (macht sich) bezahlt«

Berlin, Kalkscheune

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Anna Kraft

Fjord GmbH Berlin

Regional Managing Director, Central Europe

Anna has a successful track record in creating digital services and design solutions in industries like transportation, healthcare, banking, real estate and telecoms on mobile, web, and interactive TV. Since joining Fjord in 2007, she has built and led the Berlin office.

Prior to Fjord, Anna spent three years at Vodafone Global as User Experience Manager, working on specification, implementation, strategy and concept development for Vodafone’s User Experience roadmap.

She spent a year at Samsung Design Europe as a User Research Manager, evaluating and researching European trends for Samsung HQ, and also worked for leading web agency Razorfish.

Anna holds an MSc in Cognitive Science with a major in Interaction Design.